SEO | Web Design | Sheffield

Pay Per Click usually means Adwords.  Yahoo, in our experience is ridden with click fraud.  MSN has been pretty good but not worth doing unless you have a huge overall budget.  The volumes are too low to justify the time. 

Google Adwords is Google’s cash cow. Without it, there would be no Google search. Once upon a time it was a licence for advertisers and agencies to print money. Google used to give agencies 15% of the revenue from client spend. When bid prices were low, the people who got in early really could just arbitrage traffic.

As with most markets, competition drives out the easy profits. The main benefactors are the market makers, in this case Google. Adwords are still profitable in some markets but its a lot harder to make money than it once was.

If you have a set Adwords budget you probably don’t understand the medium. If we told you, you can spend £1 to make £5, what would your monthly budget be? You’d not say, £1000 or a fixed amount, you’d say, buy all the traffic you can at that price.

At Copperchunk we can set up Adwords campaign. Let us know what your aims are, your target CPA (cost per action) and we’ll evaluate whether we can make you a profitable campaign. Sometimes its just not possible to make money on Adwords.

We are not an agency that charges a fixed management fee. As a small company, its not really worth our time doing jobs on that arrangement. We’d much prefer to work with you, set a fair CPA and make money by beating that price.

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Pay Per Click, Adwords and Adsense News straight from Google